repackage health information- ZCCP
From CHALI MULENGA in Livingstone Zambia Centre for Communication Programmes (ZCCP) says repackaging of health messaging when communicating to particular audiences is critical. ZCCP executive director, Johans Mtonga said the way the health messages were being packaged was a challenge as the intended audiences were sometimes left out. “The packages of health information for target audiences between 12 and 18, the packaging is for them to avoid unprotected sex but they are those that practicing unprotected sex, what should be their message,” he said. H e was speaking during the graduation ceremony of 17 participants of the leadership in strategic health communication at New Fairmount Hotel in Livingstone, Mr Mtonga said this challenge as resulted into some of the children finding themselves on the other side of the situation by getting pregnant. He said this same young when they go to collect condom they are denied the chan...